CTI stands for Laptop Telephony Integration know-how that enables computer systems and phone techniques to speak. It offers a approach for companies to attach their telephone techniques to their CRM (buyer relationship administration) and different software program purposes, enabling them to handle buyer interactions extra effectively.
CTI affords many advantages to companies, together with improved customer support, elevated gross sales, and decreased prices. For instance, CTI can enable companies to trace buyer interactions, determine buyer traits, and supply customized service. It might additionally automate duties akin to name routing, name screening, and voicemail administration, releasing up staff to deal with different duties.