The idea refers to a promotional marketing campaign, typically related to the vacation season. Usually, it includes providing a curated collection of skincare merchandise, typically from a selected model, offered as a countdown main as much as a specific date. For example, a magnificence retailer may supply a set of twelve individually packaged gadgets, every designed to reinforce pores and skin radiance.
A lot of these promotions are designed to generate pleasure and encourage shopper engagement, significantly in periods of heightened gift-giving. Advantages for customers might embody the chance to pattern a variety of merchandise at a probably discounted worth, whereas retailers can achieve elevated model consciousness and drive gross sales. This advertising and marketing technique leverages the established custom of creation calendars and present units, tailored for the sweetness and skincare market.